“You know what I miss the most? Being carefree …” the thought that inspired a happening. On June 17th, 2013, Belgian cancer charity Mimi Foundation invited 20 cancer patients to participate in a unique event. Their idea was to relieve these men and women of their most immediate worries, by surprising them with hilariously bad make-overs.
Each person was asked to keep their eyes closed as hair and makeup artists worked on their new look. At the last moment, they were placed in front of a two-way mirror and asked to open their eyes. Their reaction was captured by photographer Vincent Dixon, immortalised on film at the precise moment they saw themselves.
(Photographs by Vincent Dixon. All found in the public domain. The project was created in collaboration with ad agency Leo Burnett France. The photos were unveiled at a photo exhibition in November and a photo book is available from the Mimi Foundation.)