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Mad, bad, rad …. (anything but sad) forget-your-cancer-for-a-second makeovers.

Posted in Health, Life & Love, Relationships, and Women's issues

Katy“You know what I miss the most? Being carefree …” the thought that inspired a happening. On June 17th, 2013,  Belgian cancer charity Mimi Foundation invited 20 cancer patients to participate in a unique event. Their idea was to relieve these men and women of their most immediate worries, by surprising them with hilariously bad make-overs.

ReginaBrigitteEach person was asked to keep their eyes closed as hair and makeup artists worked on their new look. At the last moment, they were placed in front of a two-way mirror and asked to open their eyes. Their reaction was captured by photographer Vincent Dixon, immortalised on film at the precise moment they saw themselves.

HayatTheir responses are sweet and poignant. A laugh, a smile, a grimace an OH! But as Ariane (with her pink Rockabilly do) said: they were all able to forget their cancer …. “ne serait ce qu’une seconde” … if only for a second.
See their journey here

1(Photographs by Vincent Dixon. All found in the public domain. The project was created in collaboration with ad agency Leo Burnett France. The photos were unveiled at a photo exhibition in November and a photo book is available from the Mimi Foundation.)

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  1. I really like reading a post that can make men and women think.

    Also, many thanks for allowing me to comment!

    March 6, 2014
  2. silvia

    This went straight to my stomach and from there to my heart, warming it.
    Great post, thanks

    February 2, 2014
  3. What an interesting way to do a makeover ~ I can see the funny in it but I think as a survivor, I’d prefer the really nice makeover on myself…the one that I can perhaps make myself feel a bit better. This was cute though!

    January 30, 2014

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